Decision Intelligence

Every hard decision
puts you in the same place.
Not enough signal.
Too much at stake.

“Who actually buys this?”

Turn any question into a grounded answer.

See How It Works View a Study
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The Problem

The Pressure
The Pattern
The Gap
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01

The clock is running.
Your competitors aren't waiting.

  • Budget cycles close. Launch windows open and shut.
  • The longer you sit in uncertainty, the more the decision makes itself — by default, by deadline, by someone else's timeline.
  • This is where expensive mistakes live. Not from bad judgment. From the unbearable need to escape.
02

You've been
here before.

  • The meeting where you committed before you were ready.
  • The launch that made sense until the market told you otherwise.
  • The price point that felt right until the numbers came back.
  • Smart people. Pressured decisions. Avoidable outcomes.
03

"That gap between knowing where you're going and walking in ready — that's the most expensive place in business."

We close it. Not by predicting the outcome. By orienting you clearly enough that one future becomes significantly more visible than the other.

How It Works

Two data worlds.
One knowledge graph.

Fisga fuses population-grounded public data with your proprietary context — then lets you interrogate every output in real time.

Live Population data
Demographics Consumer spend Economic data Health signals Search intent
Live Client proprietary
CRM & sales Brand documents Product catalog Past research
Soon Expanded signals
Behavioral data Industry profiles Vertical feeds Real-time signals
Chat ↗ Live conversations
Clients · projects · reports · segments · personas
Who is our highest-value segment in Texas?
Your core buyer is 35–44, urban female, HHI $80k+. They drive an outsized share of category spend and index high on convenience and trust signals.
How does that compare to the Florida project?
Florida's top segment shares the age band but skews suburban with stronger brand loyalty. Price sensitivity is lower — higher willingness to pay at shelf.
Pull all personas with high price sensitivity across active projects
Three personas match. Strongest signal in the Q1 CPG study — a 28–38 female, mid-income, convenience-driven buyer who price-compares on shelf. Want me to compare their purchase triggers?
Yes — and flag any overlap with the retail client's segments
Two overlap: the value-first buyer and the aspirational mid-income shopper appear in both. Retail client's version skews slightly older with stronger loyalty once converted. Same acquisition challenge, different retention profile.
From conversation to deliverable.
Segments
Behavioral personas
Context-weighted, channel-ready
Market
Market entry analysis
City-level feasibility
Memo
Executive brief
Board-ready, source-cited
Deck
Slide deck
Presentation-ready output
GTM
Go-to-market plan
Channel, timing, positioning
Brand
Positioning brief
Narrative & differentiation
Comms
Stakeholder email
One-click from the study
Intel
Competitive landscape
Category benchmarking

Currently serving US-based CPG and operator teams.

The Knowledge Base

One organization.
Infinite context.

Stand up your organization, add every client, and run a project for each decision. Interrogate insight across all of them at once — and the more you work, the more intelligence you build: a knowledge base that's yours alone. Upload your documents to ground each project in your own context today, with live integrations on the way. From the first question to the final call, Fisga is your decision intelligence partner.

Your Organization Acme Strategy Group 3 clients · 9 projects
Client — Verdant Foods
Plant-based launch Pricing study TX feasibility
Client — Northwind Retail
Segmentation GTM plan Brand position
Client — PiSA Animal
US rollout Channel mix Buyer personas
Interact across every client & project
Across
Cross-context intelligence
Query every client and project at once
Compounds
A knowledge base that compounds
Every study adds context for the next question
Your context
Grounded in your documents
Upload your files today · live integrations soon
End-to-end
Partner, start to finish
From first question to final decision

Fisga — your decision intelligence partner, beginning to end.

Real Findings

What ready looks like.

Premium Automotive
Feasibility Study — Automotive

"The right channel. The right price. Sixteen minutes."

Einstieg came to Fisga with a perfect product and a go-to-market decision they could not afford to get wrong. The answer was a recommendation before the investment was made.

Grounded in federal data
View Case Study →
Plant-Based · CPG Feasibility
Feasibility Study — Launch Decision

"The category is flat. The opportunity is real. The taste risk is existential."

Verdant Foods needed a go/no-go on refrigerated plant-based. Fisga found the right segment, the right price, and the one condition that separates a viable launch from a costly mistake.

Grounded in federal data
View Case Study →
Museum study Cultural Institution
Concept Testing — Cultural Institution

"The right exhibit grows attendance. The wrong one earns polite interest."

NHMU had to pick one marquee traveling exhibition for Wasatch Front families. Fisga's federal panel showed which one they'd actually pay for — and the hands-on standard it had to clear.

Grounded in federal data
View Case Study →
Pet CPG · SoCal Beachhead
Consumer Segmentation — CPG Launch

"92% appeal. 10% believability. That was the only problem."

PiSA Salud Animal — the brand behind ElectroDog® — needed to know which buyer, which channel, and which price before committing to a U.S. rollout. Fisga identified two segments and one clear launch sequence.

Grounded in federal data
View Case Study →
Fintech · Rewards
Concept Testing — Fintech

"They loved the idea. Only four in ten believed it."

Card Dial was ready to launch on manual setup. Fisga's panel showed 9 in 10 liked it — but trust lagged far behind, and pinpointed exactly what to fix before shipping.

Grounded in federal data
View Case Study →
Output Types

What kind of clarity
do you need?

01

Market Readiness

Is this market ready for what you're building? Get a directional answer before the investment is made.

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02

Pricing Intelligence

Where does willingness to pay live — and where does the cliff drop? Know before you price.

↗
03

Audience Map

Who is actually buying this and why? See past assumptions to the demographic reality.

↗
04

Concept Clarity

Will this land? Should you proceed, pivot, or kill this before the build cost compounds?

↗
05

Story Fit

Which version of your message resonates with the right people in the right markets?

↗
06

Growth Map

Which segment is most likely to move, and what triggers them? Prioritize before you spend.

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What Clients Say

From the pilots
already running.

"

"Fisga surfaced something we couldn't have gotten to in six weeks of traditional research. We had the answer in 48 hours and the data to back it up in the room."

Tim Lee
Natural History Museum of Utah
"

"We needed to understand the US pet supplement market before committing. Fisga showed us exactly which channels and demographics to target first. We entered with confidence."

ElectroDog®
Pet Supplement · US Market Entry from Mexico
"

"We came in with two paths. Fisga didn't pick one for us — it showed us clearly which one had the stronger foundation. That's exactly what we needed."

Pilot Client
CPG Brand · Plant-Based Category
Get Started
You still have to decide. We make sure
you're ready.
Run a Pilot Study

Start with one decision

One decision. One study. Four weeks. Tell us what you're trying to figure out and we'll scope it from there.

Let's Talk →
The Team

The people
behind the platform.

Eduardo Henriques

Eduardo Henriques

Founder & CEO

Fifteen-plus years running Micstura, a strategy and market research practice, before building Fisga. University of Alabama, and a 2025 inductee to its Advertising & Marketing Hall of Fame. Member of the AI Collective of Salt Lake City. Focused on turning federal data into decisions CPG and operator teams can defend.

"The problem isn't the decision. It's not having enough clarity before the commit."

LinkedIn ↗
Luis Farfan

Luis Farfan

Chief Revenue Officer

Chairman of the Mexicano Latino Institute of Utah and co-founder of Silicon Slopes Latino. Bilingual across the U.S. and LATAM markets Fisga's clients are trying to read.

"Every market has a decision waiting to be made right. We find the data that makes it obvious."

LinkedIn ↗
Common Questions

Questions people ask
before they decide.

How do I figure out the right price for my product?

Fisga's Pricing Study identifies what your buyers will actually pay — including where demand drops, which segments are most price-sensitive, and your optimal launch price. Runs in under 20 minutes. No focus groups, no guessing.

How do I know if my business idea will work?

Fisga's Feasibility Study answers the go/no-go question before you spend. It models real buyer demand, market size, and channel fit using U.S. federal data — delivering a directional answer in minutes, not months.

How do I find my ideal customer and build an ICP?

Fisga's Segmentation Study builds your Ideal Customer Profile from federal demographic, spending, and behavioral data. Named buyer segments with purchase triggers, price sensitivity, and channel preferences — no surveys required.

How do I test a product idea or concept before launch?

Fisga's Concept Testing study validates your product idea, campaign concept, or new feature against real buyer segments. It surfaces adoption likelihood, key barriers, and which segments respond strongest — before you spend on development or media.

How do I position my brand and find the right message?

Fisga's Positioning Study tests which claims and messages resonate most with each of your buyer segments. It identifies your strongest differentiator and the language that moves your target buyer — so your creative team briefs from insight, not instinct.

How is Fisga different from traditional market research?

Traditional research takes 6–8 weeks and $30K–$80K. Fisga delivers the same quality in under 20 minutes using federally grounded data — no panel recruitment, no fieldwork, no waiting. Every finding traces to a named U.S. government dataset.